As a leading car brand in China, the client wishes to improve its competitiveness by building an intelligent car OS. They want to evaluate their current OS’s overall value & usability, and create a re-usable framework for car OS design. Meanwhile, they also want to explore new concepts with the new framework to test its effectiveness.
|Type||Platform Design, Car OS|
|Date||May - July 2018, 8 weeks|
|Roles||Experience Design Expert|
|Team Size||2 people|
1. Led client team in the practice of design thinking, established standards for heuristic evaluation, competitive analysis, user research & observations
2. Created a framework to track pain-points/expectations based on user journey that help the client continue to improve future OS design
3. Successfully designed and tested several new concept to validate effectiveness of the framework, laying groundwork for future collaboration.