As a leading car brand in China, the client wishes to improve its competitiveness by building an intelligent car OS. They want to evaluate their current OS’s overall value & usability, and create a re-usable framework for car OS design. Meanwhile, they also want to explore new concepts with the new framework to test its effectiveness.
Type Platform Design, Car OS
Date May - July 2018, 8 weeks
Industry Automotive
Roles Experience Design Expert
Team Size 2 people
Outcomes 1. Led client team in the practice of design thinking, established standards for heuristic evaluation, competitive analysis, user research & observations
2. Created a framework to track pain-points/expectations based on user journey that help the client continue to improve future OS design
3. Successfully designed and tested several new concept to validate effectiveness of the framework, laying groundwork for future collaboration.