As China's leading electric vehicle maker, the client strives to realize the ultimate user experience and is committed to creating a pleasant lifestyle for their customer. Before launching their first high-performance electric vehicle for the domestic market, the client asked us to help them design the end-to-end service definition process, aiming to establish a holistic picture of future car experience.
Type Design Thinking Process, Platform Design, Web Application, Mobile Application
Date Sept - Oct, 2017, 8 weeks
Industry Automotive
Roles Design Strategist
Team Size 2 - 4 people
Outcomes 1. Envisioned the end-to-end service definition process for China's leading electric vehicle company
2. Created a service blueprint assessment mechanism for providing continuous improvement to existing experience
3. Conducted employee training on service blueprint and assessment framework to help the client product planning team transition to a new way of working